4/7/2023 0 Comments Mediacom bill pay dashboardUnfortunately, what seems on the surface a very reasonable request often becomes a game of liar’s poker, with the winner being the vendor that promises the most 'savings' for the least effort. It seems every customer demands to know what level of return on investment or ROI they can expect from their energy dashboard purchase because they can’t fathom or are unable to justify a purchase without one. It is a self-reinforcing downward spiral between vendor and buyer that focuses on the wrong metric, so that in the end, both parties wind up damaged. So why have essentially none of the market-leading, paradigm-busting tools from the '80s, '90s and later become a dominant force over time? Part of the answer may lie in the way vendors have always sold and customers have always purchased energy dashboards. Far from proposing that dashboards are of no value, we believe that the really good ones can be valuable tools. We believe that in many cases the wrong tools are being purchased or the tools are being used ineffectively, if at all. In the previous installment, we argued that energy dashboards are marketed, sold and purchased in a way that fundamentally misunderstands the true nature, value, and purpose of these tools.
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